Introduction
Targeted, engaging and optimized videos are powerful vehicles
for spreading your marketing message and reaching a new
audience. And the reality is, most people would rather watch an
engaging video than read a lengthy article or blog post.
In fact, the YouTube platform has over 2 billion users—who,
combined, consume over 1-billion hours of video every single day!
That’s more than Netflix and Facebook videos combined.
But of course, YouTube isn’t the only video platform available,
though it currently is the largest. As of 2021, YouTube reaches
more 18 to 49-year-olds than any American cable network.
There’s no question, it’s a powerful tool for branding and
marketing, and since your audience is likely already on video
platforms, it’s an easy way to maximize conversion rates, or
simply reach an entirely new following.
YouTube has also become a frequently used search engine for
many people, even those who generally say they’re not
comfortable with modern tech.
In this special report, we’ll take a close look at how you can create
high converting video ads on the YouTube platform so that you
can maximize exposure quickly and easily.
Let’s begin
Intro to YouTube Ads
In 2017, YouTube revamped its AdWords, allowing advertisers to
reach more viewers on YouTube, especially on mobile devices,
where almost 50% of all YouTube views occur.
YouTube also announced the ability for advertisers to target
viewers based on their Google search history—in addition to the
viewing behaviors it was already targeting.
This means that you can now target viewers who recently
searched for a specific product or service, and you can then create
different ads for different types of viewers.
If a viewer sees a video-based ad that’s closely related to
something they were just searching for, they’re more likely to
watch the entire clip, or even click through to your website for
more information.
Targeted ads allow you to maximize your marketing dollars and
reach deep into your niche, connecting with your audience in a
matter of minutes.
YouTube ads are a little different from other types of ads (like
Facebook or Google) though. With some of the other platforms,
you’re required to pay upfront for your ads.
With YouTube, however, you only pay for a view if the user
watches more than 30 seconds of your ad, or takes an action
(such as clicking through to your website).
With Google or Facebook ads, you’d pay no matter how much of
your ad was seen. With YouTube, you pay only when your ad has
triggered a positive response!
